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In early March the UN Women office in Georgia launched a series of campaigns on Facebook to advocate for women’s rights amid the COVID-19 crisis. Thanks to the popularity of the social media platform and the timely information, the campaigns reached over a million people.
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The six-day “How to Start a Business” course taught women in Georgia how to generate start-up ideas and validate them, as well as how to build the right team and create a product. They also developed strategic and innovative thinking, and learned about planning and product distribution, financial documentation, business modeling and investment proposals.