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The ethical coverage of women’s rights and gender equality plays a special role in shaping sound public opinion and in awareness-raising. UN Women has been actively cooperating with the Georgian media for years, offering them various trainings and workshops on gender-sensitive reporting.
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Women with disabilities was the main topic of the training for regional media representatives held on 23 and 24 October. The training was organized by UN Women and the NGO Partnership for Human Rights.
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The role of the media in advocating the empowerment of women and gender equality should not be underestimated. It is also important for journalists to not only show interest towards these topics but also report on them in a gender-sensitive and ethical manner.
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The journalist of radio liberty, Nastasia Arabuli works closely with UN Women in Georgia as she actively covers women’s issues. Nastasia was taking part in various UN Women projects - interactive exhibition “Interior of Violence” and Editathon, an initiative devoted to the future Georgian women editors of Wikipedia.
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Khatia Ghoghoberidze is a journalist contributing to the Georgian online media platform Tabula. Her articles often deal with the challenges women face in everyday life, including gender-based discrimination, sexual harassment and violence. Other than being relevant, Khatia’s materials adhere to high standards and ethical norms of reporting.
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The six-day “How to Start a Business” course taught women in Georgia how to generate start-up ideas and validate them, as well as how to build the right team and create a product. They also developed strategic and innovative thinking, and learned about planning and product distribution, financial documentation, business modeling and investment proposals.
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The impact of brands and marketing can be seen beyond merely sales, instead becoming a tool for generating public opinion, strengthening stereotypes and, in some cases, making positive changes.