This PSA was produced as part of the UN Women project "Innovative Action for Gender Equality” IAGE (funded by EU). The PSA is based on the key needs and priorities identified in the baseline study of Prisoner and Former Prisoner Women in Georgia. The purpose of the PSA is to eliminate the societal stigma towards women prisoners and former prisoners. The PSA is part of the project’s advocacy efforts to address the needs and priorities of the target groups of women. The PSA was aired through regional TV stations in Marneuli (Kvemo Kartli region), Gurjaani (Kakheti region), Ninotsminda (Samtskhe-Javakheti region), and Zugdidi (Samegrelo region), as well as Public Broadcaster and Tabula TV.